Mission
Harnessing the nation’s generosity to support those affected by a national emergency at their time of greatest need.
Vision
An independent body that is trusted to work collaboratively to raise and distribute funds fairly and efficiently at a time of a domestic disaster.
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Our Goals
TRUSTED
Trusted by the Nation to support people in their time of greatest need.
COMPASSIONATE
Compassionate in the way we will respond.
TRANSPARENT
Transparency will sit at the heart of our operations with beneficiaries, the public, supporters, and funders.
AGILE
Agility will be our hallmark, able to respond quickly to different types of national emergency, the needs of beneficiaries and our supporters.
COLLABORATIVE
Collaboration with the sector and wider partners will be our route to success.
INNOVATIVE
Innovative ways of working and supporting innovation across the sector will underpin our approach.