People facing homelessness
News and blogsStuart Moore, Assistant Director of Services at Shelter shares how the pandemic has increased demand for Shelter’s telephone and online advice services.

Perspectives on the pandemic
More than a year on from the launch of the National Emergencies Trust’s Coronavirus Appeal on 18 March 2020, we have asked our incredible funding partners to share their unique perspectives on the pandemic.
By Stuart Moore, Assistant Director for Services, Shelter
What difference has the pandemic made to the communities you serve?
Throughout the pandemic Shelter’s Telephone & Online Advice Services saw a marked increase in demand for our services. Demand for the national Helpline increased by approximately 10%, compared to the same time last year.
In addition to this, client needs understandably shifted toward the more immediate impact of the pandemic, with a significant proportion of people contacting us about Covid-19 related issues. For example issues around eviction, street homelessness, unseen homelessness such as sofa surfing, as well as tenants’ rights when landlords or contractors were demanding access to someone’s home during lockdown.
As Government response to the pandemic shifted, demand was also driven by a lack of clarity within the general public around housing policy. For example, the lockdown and tier systems created confusion around the eviction ban and individual circumstances.
What impact did you see on your services as a result?
Overnight, Shelter’s service delivery model moved to being predominantly remote based, with our network of 16 community hubs across England & Scotland closing, and all staff working from home. The way people access our services also changed rapidly to telephone or digital, and this meant that our people had to quickly adapt to new ways of working, especially for our remote advice services, whose advisors had to be able to access support themselves very differently.
As demand increased, our capacity decreased due to the direct impact of the pandemic. New ways of working, the need to provision our staff with adequate equipment to be able to effectively work from home, and the need to safeguard the wellbeing of our people, created multi-faceted challenges that needed to be quickly addressed.
Within a very short time frame new ways of working were adopted, and impressively our Telephone and online advice services continued to operate without interruption. A great example of this is the creation of Covid-related digital user journeys which were developed and published to our website within 4 days of the first lockdown in March 2020.
Since then our Covid related advice pages have attracted over 1million unique page views, far and above our most popular page to date. The dedicated Covid page is continuously monitored and updated to reflect changing and emerging user needs and continues to be the most visited part of Shelter’s website.
What challenges and/or opportunities do you foresee ahead?
Housing needs most certainly won’t go away, and in the short to medium term the need for our remote advice services will likely increase. In order to meet this need, our Telephone and Online advice services will need to continue to adapt.
A greater focus towards digital self-service for those people with less urgent and complex needs will be key, in order to free up our housing advice experts to focus on those people who are in an emergency situation. Therefore, our key challenge and opportunity now is to improve our digital advice offer, in terms of people’s ability to self-serve. We are also looking to make greater use of social platforms to support the development and growth of housing advice communities.









