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Privacy policy

Last updated:
Version 1.4

What this means for you

This policy explains how the National Emergencies Trust uses your personal data when you use our website or support us. Personal data means any information that identifies you.

  • We collect your data when you donate, sign up for news, ask us something, or make a complaint.
  • We use it to take your donation, keep you updated, answer you, and run our website safely.
  • We keep it only as long as we need it, then we delete it.
  • We share it with organisations that help us run, and with others where the law requires.
  • You have rights over your data. You can ask to see it, correct it, or have it deleted.
  • You can complain to us at any time. If you are still unhappy, you can complain to the data protection regulator.

Your full rights and our contact details are below.

Who we are

The National Emergencies Trust is the controller for the personal data in this policy. A controller is the organisation that decides how and why your data is used.

You can contact us at London Scottish House, 95 Horseferry Road, London, SW1P 2DX. You can email us at data.protection@nationalemergenciestrust.org.uk (opens in a new tab). Responsibility for data protection sits with our Chief Executive. Our registration with the Information Commission is ZA559495.

The National Emergencies Trust is a registered charity in England and Wales (charity number 1182809) and a registered Scottish charity (charity number SC050062). Registered office: London Scottish House, 95 Horseferry Road, London, SW1P 2DX.

What this policy covers

This policy covers the personal data we collect through our website and from people who support us. It does not cover staff, volunteer or job applicant data, which we explain in a separate internal privacy notice.

The data we collect and why

The table shows what we collect, why we use it, and our legal reason for using it. A lawful basis is the legal reason an organisation is allowed to use your data.

Data we collectWhy we use itLawful basis
Name, contact details, donation amount, payment referenceTo process and administer your donationContract for the donation; legal obligation for financial and tax records
Name, address, Gift Aid declarationTo claim Gift AidLegal obligation (HMRC rules)
Name, email, phoneTo send you marketing by email, text or phoneYour consent, and consent under the cookies and electronic marketing rules
Name, postal addressTo send you fundraising by postLegitimate interests, with a clear right to object
Email and nameTo send you our newsletterYour consent
Name, contact details, content of your messageTo respond to your enquiryLegitimate interests
Name, contact details, complaint detailTo handle your complaintLegitimate interests; legal obligation for a data protection complaint
Usage data, device and analytics identifiersTo run, secure and improve the websiteLegitimate interests for security and core function; consent for non-essential analytics
Supporter data combined with public sources, and wealth and major donor screeningTo build supporter insight and target our workLegitimate interests, with a right to object
Donor identity and source of funds detailTo carry out due diligence and ethical checksLegitimate interests; legal obligation where money laundering rules apply
Any personal dataWhere there is a risk of serious harm to someoneVital interests, meaning to protect someone's life or safety
Health data, and lived experience and case study contentFor events, volunteering, case studies and lived experience workExplicit consent as the default; safeguarding may rely on substantial public interest

Two of these need extra care. Supporter profiling and wealth screening can affect you, so we weigh our reasons against your rights before we rely on them, and you can object. Health data and lived experience content is special category data, which the law gives extra protection, so we apply a further legal condition on top of the basis in the table.

Where we research or screen supporters, we use only public and open sources. These include internet searches, LinkedIn, Companies House, the Charity Commission register, and published news. We do not buy supporter data, and we do not use paid screening providers or data brokers. Your data comes either from you or from these public sources.

Some data you must give us, and some is your choice.

  • To make a donation, we need your name, contact details and payment information. Without these we cannot take your donation.
  • A Gift Aid declaration is your choice. Without it we cannot claim Gift Aid, though you can still donate.
  • Marketing and our newsletter are your choice. If you do not give consent we will not send them, and you can still use the rest of our website.

If you want to understand any row above, ask us using the contact details in ‘Who we are’.

How long we keep your data

We keep your data only as long as we need it.

  • Donation and financial records: the current financial year plus six years, to meet HMRC and accounting rules.
  • Gift Aid declarations and supporting records: for as long as they are relevant, and six years after the last donation they support.
  • Marketing consent: until you withdraw it. After that we keep only the minimum needed to honour your opt-out.
  • Newsletter: until you unsubscribe.
  • Enquiries: two years after the matter is closed.
  • Complaints: six years, in line with our complaints policy.
  • Website analytics: no more than fourteen months at the analytics tool.
  • Supporter insight and profiling data: only while you have an active relationship with us, reviewed regularly.

Who we share your data with

We share your data with other organisations that act as controllers in their own right:

  • Community foundations and partner charities that receive and give out funds.
  • HMRC, the police, law enforcement and the emergency services, where the law requires it, or where someone is at risk of serious harm.

We also use companies that handle data on our behalf to run the website and manage supporter records. These are our processors, meaning organisations that act on our instructions:

  • Stripe, for payments.
  • Microsoft, for email and for website analytics through Clarity.
  • Beacon CRM, for our supporter records.
  • Netlify, for website hosting.
  • monday.com, for the messages and complaints you send through our website forms, which go to and are stored in our monday.com account.
  • Google, for analytics and advertising.
  • Meta, for advertising.
  • Cloudflare, for website security, including Turnstile, which protects our website forms from spam.

We do not sell your personal data. We do not share it for other organisations' marketing.

Sending data outside the UK

Some companies that help us are based outside the UK. Netlify, Cloudflare, Stripe, Microsoft, Google and Meta are based in the United States. monday.com is based in Israel and also uses its US company, monday.com, Inc. When your data goes to them outside the UK, we keep it protected.

  • Where the UK has decided that a country's law protects personal data well enough, as it has for Israel, we rely on that decision.
  • Where a company is certified under the UK-US data bridge, an approved route for sending data to certified US organisations, we rely on that certification.
  • Where a company is not certified, we use the International Data Transfer Agreement, or the UK Addendum to the standard contractual clauses, backed by a transfer risk assessment, which is a check of the risks before the data moves.

How we protect your data

We keep your data safe by:

  • limiting access to staff who need it
  • holding it in secure systems
  • encrypting it as it travels, including across our website and forms
  • encrypting it where it is stored, including in our CRM
  • training our staff in data protection.

Cookies and analytics

Our website uses cookies and similar technologies. A cookie is a small file a website stores on your device. Some are needed to run the site. Others, including analytics and advertising, only run if you agree through our cookie banner. You can refuse non-essential cookies as easily as you accept them, and at any time.

Our separate cookie policy lists each cookie and what it does. The site uses Cloudflare for security, Google Analytics and Microsoft Clarity for performance, and Google and Meta cookies for advertising. Microsoft Clarity records website sessions and can capture what you type, so we ask for clear consent before it runs.

Your data rights

You have these rights over your data:

  • To be informed. This policy tells you how we use your data.
  • To see your data. You can ask for a copy of the data we hold about you. We respond within one month. If we need more detail to find your data, that time can pause until you give it.
  • To correct your data if it is wrong or incomplete.
  • To have your data deleted in some cases.
  • To limit how we use your data while we look into a concern.
  • To object to how we use your data, including profiling and postal fundraising.
  • To move your data to another organisation, where this right applies.
  • To withdraw consent at any time, where we rely on your consent.

We do not make decisions about you by automated means alone. A person always makes the decision, and a committee or our board signs off where needed. We do not use automated systems on their own to accept a donation or award a grant.

How to complain

If you want to complain about how we use your data, or how we have handled your personal information, you can do this in two ways:

We will acknowledge your complaint within 30 days, look into it, keep you updated, and tell you the outcome.

If you are not happy with our response, you can raise your concern with the Information Commission, the UK data protection regulator:

Information Commission
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL

You can also visit ico.org.uk (opens in a new tab) or call the ICO helpline. We are registered with the ICO as a data controller under number ZA559495. You can go to the ICO at any time, though we ask you to come to us first.

Other formats

We will provide this policy in other formats on request, including large print, easy-read and audio, and in other languages where we reasonably can. Email data.protection@nationalemergenciestrust.org.uk (opens in a new tab) to ask.

Changes to this policy

We review this policy every year, and sooner if the law or our use of data changes. The version and date at the top show when we last updated it.

Key terms

  • Controller: the organisation that decides how and why your data is used.
  • Processor: an organisation that handles data on the controller's instructions.
  • Personal data: any information that identifies you.
  • Special category data: data the law gives extra protection, including health data.
  • Lawful basis: the legal reason an organisation is allowed to use your data.
  • Legitimate interests: a lawful basis where an organisation uses data for a clear reason that does not override your rights.
  • Consent: a clear, freely given agreement to a specific use of your data.
  • Vital interests: a lawful basis used to protect someone's life or safety.
  • Profiling: using data to assess or predict things about a person.
  • Gift Aid: a scheme that lets a charity reclaim tax on a UK taxpayer's donation.
  • UK-US data bridge: an approved route for sending data to certified US organisations.
  • International Data Transfer Agreement: a contract that protects data sent outside the UK.
  • PECR: the Privacy and Electronic Communications Regulations, the rules on cookies and electronic marketing.
  • UK GDPR and Data Protection Act 2018: the main UK data protection laws.
  • Data (Use and Access) Act 2025: the 2025 law that updated UK data protection rules.
  • ICO: the Information Commission, the UK data protection regulator.

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